Welcome

Welcome to BrandingStrategy.org. We are a not-for-profit marketing agency offering branding solutions to humanitarian, charitable, and socially-oriented organizations. Branding strategies have a critical impact on the successful implementation of an organization’s mission, and early-stage branding decisions are undoubtedly among the most important an organization will ever make.  These choices form the foundation of the organization, influencing every aspect of the organization’s growth throughout its life cycle.  Branding’s effect is in fact so inherently pervasive that it can easily be the sole determinant of an organization’s success.

BrandingStrategy.org therefore selects and provides assistance to organizations and small businesses which provide a range of benefits to society.  We do this with the philosophy that our collaboration will promote the success of these firms, which will then be able to provide augmented benefits to society.  We believe our efforts will create positive change in the world by improving and expanding the capabilities and jurisdiction of organizations which, for example, work to stem the spread of AIDS in Africa, advocate the health benefits of organic food, develop renewable sources of energy, foster efforts towards world peace, sponsor the protection of fragile ecological systems, provide humanitarian aid to disaster-affected areas, strive to eliminate world hunger, support indigenous traditions of the arts in developing countries, or champion efforts to transition street children to caring and stable homes.

The agency was founded with an awareness that many small to medium-sized nonprofit organizations do not have the expertise or funding to create professional organizational identities which would maximize 1) their fundraising efforts, 2) the growth of their programs through recruitment of volunteers, and 3) a corresponding expansion of their benefits to affected peoples or environments.  BrandingStrategy.org therefore seeks to identify philanthropic and socially-oriented organizations and businesses for which there exists a gap between current and optimal branding strategies.  We then offer these organizations an extensive range of free services which act to close this gap, improving the effectiveness of their fundraising and recruitment efforts, enabling them to expand the reach and quality of their societal, humanitarian, and environmental programs.

A second goal of this site is to serve as an educational resource of creative, innovative, and practical branding concepts and solutions. As such, the site also hosts a weblog covering current topics in branding which are new, emerging, or increasing in significance. The concepts published on this section of the site are equally useful for for-profit and nonprofit organizations alike. 

Thank you for visiting BrandingStrategy.org. We hope you find our site content enlightening and educational, and we look forward to the opportunity to serve you in the future.