Another particularly effective branding strategy is the development of a name which is suggestive of the primary product benefit(s). The advantages of this are 1) the consumer has an instant understanding of the advantages of the product, 2) there is a clear delineation of the market segment, 3) there is a tendency to assume that the brand is the best in the category for the implied benefit(s), 4) the brand name is more easily recognized and recalled, and 5) the brand will therefore have the clear potential to be the leader in the market niche.  Examples of this technique follow: