Many companies use campaign-specific domain names in order to emphasize newly advertised features, attributes, or services. Websites are developed which display promotional materials for the company which are created specifically to reinforce the messages conveyed in television and print advertising campaigns.  For example, in order the emphasize the primary benefit of the new Windows Mobile, Microsoft established WorkWherever.com:

Similarly, Fedex Kinkos developed NoMoreAllNighters.com to promote their new “Print Online” service:

Finally, the American Heart Association also uses this strategy in conjunction with their "Beat Your Risk" campaign.  BeatYourRisk.com appears as follows:

Other campaign-specific domain names include EnvisionYourGoals.com (Wachovia Securities), GetHealthyLegs.com (VNUS Closure), BeyondPetroleum.com (British Petroleum), EnergyTomorrow.org (American Petroleum Institute), ObeyYourThirst.com (Sprite), ThinkOutsideTheBun.com (Taco Bell), FedExFootball.com (FedEx), and BeATiger.com (Accenture).