« Branding and Humor | Main | Maximizing the Effectiveness of your Phone Number »

Multi-Perspective Brand Symbols

In previous posts, we have examined multiple meanings in brand names (for example, Subway, Global Releaf, and Jumpstart Automotive Media), and we have also examined logos which substitute a symbol for a letter or character in the brand name itself.  Here are some additional examples of the latter:

EcoteachS.GIF            BreathofHopeS.GIF

 

IMPAACTs.JPG                 RailwayS.GIF

A similar technique is used in the brand symbols for logos, exclusive of the brand name itself.  This branding strategy creates images which can be viewed in two or more different ways, each having a different or complementary meaning.  Here are some interesting examples:

FriendshipBridge.JPG                    Suite101s.GIF

 

UFS.GIF                   WorldHopeS.JPG


fareshare.GIF                cecS.JPG

          
          GreenChoicesS.GIF

UrbanSeedS.GIF           TrickleUpS.JPG


Three of these logos use this device fairly subtly.  Suite101 depicts a child formed from the numerals 1, 0, and 1.  Urban seed depicts a green leaf in a "U" (for Urban), which doubles as a flame in a lantern.  And Trickle Up is particularly ingenious as the "U" is pushed "up" by the pointer below it;  This pointer also doubles as the legs of a person with raised hands;  And these raised hands are, of course, also the letter "U" in "up".

Posted on Tuesday, June 26, 2007 at 06:48AM by Registered CommenterBob in | CommentsPost a Comment

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>